When disaster strikes, the true measure of a community’s strength lies in its ability to come together and support those in need. But here’s where it gets inspiring: Indonesia’s investment management agency, Danantara, has mobilized an impressive force of 1,000 volunteers to aid regions in Aceh, North Sumatra, and West Sumatra devastated by catastrophic floods and landslides in late November. This isn’t just a numbers game—it’s a powerful demonstration of solidarity and action in the face of crisis.
In a heartfelt send-off ceremony at Kualanamu International Airport in Deli Serdang, North Sumatra, Danantara’s Chief Operating Officer, Dony Oskaria, officially flagged off the volunteers, who were deployed by multiple state-owned enterprises (SOEs). And this is the part most people miss: alongside the volunteers, Danantara dispatched over 100 vehicles loaded with essential supplies—groceries, clean water, fuel, and more—to address the urgent needs of affected communities. It’s not just about manpower; it’s about delivering tangible relief where it’s needed most.
Oskaria, who also leads the SOE Regulatory Agency (BP BUMN), took a moment to commend the tireless efforts of SOE employees. Their dedication, he noted, is a critical pillar in the government’s ongoing mission to alleviate the suffering of disaster victims across the three provinces. “Your hard work will undoubtedly make a real difference in the lives of those impacted,” he assured the team. But he didn’t stop there—he issued a bold reminder: SOEs are owned by the people, and their resources must always be ready to serve the public. This isn’t just corporate responsibility; it’s a moral obligation.
Here’s where it gets controversial: Oskaria emphasized that since the disasters began, he has repeatedly reminded SOE directors that their companies share a collective duty to serve the nation. “I urge every volunteer to approach this mission with empathy and innovation,” he said. “Our brothers and sisters in Sumatra need more than just aid—they need solutions that restore hope and dignity.” This raises a thought-provoking question: Are corporations doing enough to step up during crises, or is there more they could—and should—be doing?
Adding to the urgency, President Prabowo Subianto has called on all volunteers and disaster response teams to give their utmost while serving in Sumatra. “Your attitude and behavior on the ground matter,” Oskaria echoed. “Let’s show the people of Sumatra that they are not alone.” This isn’t just a call to action—it’s a challenge to embody compassion and professionalism in every interaction.
As the relief efforts continue, related initiatives are also making headlines. The Indonesian government has reaffirmed its commitment to an all-out disaster response in Sumatra, while the Agriculture Ministry and Bapanas have emerged as top contributors to aid in flood-hit Aceh. Additionally, trauma healing programs are being provided for survivors in Padang, addressing the often-overlooked emotional toll of such disasters.
Now, here’s the question for you: In times of crisis, how can we ensure that corporate and governmental efforts are not just reactive but proactive? And what role should ordinary citizens play in holding these entities accountable? Share your thoughts in the comments—let’s spark a conversation that could shape how we respond to future disasters.
